What If We Stopped Assuming Ordinary People Are Always Wrong?

Behavioral approaches to government and business often assume people make mistakes all the time. What if that itself is a mistake?

Recent Writing

Math, Weather and War
My profile of the remarkable Lewis Fry Richardson, pioneer of both meteorology and the study of conflict
When we find intelligent aliens, how will we recognize them?
The mind is biased to see secret information as better than open knowledge.
How Not to Think About Obesity
Ghastly gastronomy, as published in Nature
A genomic nightmare
Us and Them 2008 Edition
Preface to the Paperback Edition
Are we really running out of attention?
Is it always the lone maverick who's right, when s/he refuses to play along? That's how American psychologists have taught it, but recently they have been taking another look at conformism.
Other Species